Plus, an email design best practice to live by is ensuring that there is enough white space within the overall newsletter design to help make the newsletter appear uncluttered and easy to read.In addition, consider developing customized graphics for your business to include in your newsletters. Instead, produce concise, catchy, and tantalizing introductions in a one-page newsletter that send subscribers to your website or blog. In other words, avoid having long and wordy full-length articles in your email newsletter that may overwhelm readers. Keep the copy and email newsletter’s design short and simple.Read this previous NewsLever article for tips on what to include in your email newsletter preheaders. How many times have you gotten an email newsletter with snippet text that includes verbiage such as, “If you are unable to read this email, click here to view.”? By customizing this prime piece of email real estate with information that grabs attention and informs, you’ll encourage more opens. “The Key to Subject Line Success: Testing, Not Guessing”.“How to Create Email Subject Lines That Motivate Action”.“10 Tips for Subject Lines to Boost Your Email Open Rates”.Check out the following FulcrumTech articles for some useful tips on how to write subject lines that motivate opens: Instead, give them a glimpse of the contents and what they’ll be getting by reading that issue. Although your subscribers have signed up to receive your email newsletter, using the subject line to simply announce the publication title and date may not be enough to drive open rates. Create enticing email subject lines that stand out in the inbox.So, that leaves you with about 10% of space to devote solely to promoting your business. For example, include articles on general topics that your target customer would likely be interested in, as well as useful information about how to get the most out of your products. Balance the content. The best email newsletters are filled with about 90% of educational content that is relevant to your target audience.In addition to letting subscribers know the type of content and offers they’ll be getting, tell them how often they’ll be hearing from you. When prospects and customers first sign up for your newsletter, be sure they know what to expect. Whether you’re creating an entirely new email newsletter or revitalizing your current publication, here are 13 newsletter best practices to get you started: 19% of consumers reported that they read every email newsletter that they receive to see if “something is on offer,” according to Forrester research.īest Practices You Should Be Implementing.When consumers were asked which medium they prefer to get updates from, 90% of respondents said email newsletters, compared to only 10% who chose Facebook.Email newsletters top the list of email-marketing uses at 66%, followed by promotional content (54%), and welcome email series (42%).In 2016, more than 80% of marketers are using email newsletters for content marketing.Here are a few of the latest statistics that demonstrate the popularity of email newsletters today: Some Interesting Stats That Show How and Why E-Newsletters Are So PopularĮmail newsletters are one of the most widely used types of emails. Include your business and contact information.Ībove all else, your newsletter should be personable and match your company’s branding and content.Incorporate a section guiding users to your site where they can learn more.Ensure content is educational, informative, and concise.Devise creative and informative subject lines.Have a specific topic/theme in mind for each newsletter so ideas don’t get jumbled.In order to create a newsletter that will engage your users, it’s important to make sure you include these aspects when crafting your newsletter: What Should Be Included in Your Newsletter? Furthermore, a company newsletter can help your organization build a strong relationship with your email subscribers. Whether you send it to subscribers weekly, bimonthly, quarterly, etc.-a marketing newsletter is a great way to help engage and inform your customers and clients. Simply put, email newsletters are a useful tool that can help market your product or services better. What Can the Best Email Newsletters Do for Your Business? Sent on a regular basis, a content-based email newsletter not only helps your company stay top-of-mind, but also showcases your industry expertise. What’s one of the most effective marketing tools for building your brand, engaging with customers, and closing sales? An email newsletter. Originally published in NewsLever™ June 2016Ĭategories: Email campaign strategy Email Newsletters – 13 Best Practices You Need to Know 13 Winning Email Newsletter Best Practices
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